The F Stands for Future By Michael Mueller, Managing Director, Aviation, F/LIST.

F/LIST’s Michael Mueller explains how F/LIST develops future strategies to create products that are on point, in style and fully functional.

F/LIST is a known game changer in the aircraft interiors market as we consistently develop products that add new value to our customer experience. We have developed shapeshifting technology to enable individual cabin components to do more with less.

F/LIST was the first company to bring the beauty of stone products to multiple platforms as a serial product. We are the first to create a broad portfolio of bio-based sustainable materials already certified for the aerospace sector.

Every product delivers tangible advantages in terms of weight, durability, and function while simultaneously adding elegance and beauty without compromising quality or cost. For designers, these products bring an unmatched level of freedom to interior design. For owners, the result is both inspired and inspiring.

These results may be magical, but the strategic thinking behind them is less sorcery and more science.

Our future strategy is built around multifaceted thinking that intertwines the latest industry trends with in-house expertise and contemporary business methodology. We begin by networking with industry experts, speaking with our existing clients, attending trade shows, participating in sector events, conducting market research, analyzing data and interpreting industry reports. We also look outside of our world to see what is happening in sectors that regularly influence ours, for example, the automotive, technology, and materials industries.

F/LIST Shapeshifter transforms cabin elements to enable designers to do more with less.

To identify long-term opportunities, we use benchmarks such as the growth trajectory of the latest trends, the level of investment being made in them, and the potential impact on our industry. When we see a new trend emerge, we can't wait to dive in and develop innovative solutions to address the needs of our clients and then make it feasible for the aircraft industry. At times we can be compared with kids in a candy store. We are delighted by the options as we select those that are going to stimulate our senses and, most importantly, the customers’.

Potential products are explored, we debate the possibilities with other industry experts before navigating the road of discovery to develop a strategy shared with and participated in by every department and division. It matters to our clients, colleagues, and the industry that we form a plan around these perceived future needs because our focus is to provide solutions for problems that don’t even exist yet. By anticipating the needs of our clients and the sector, we can provide proactive solutions that enable them and us to stay ahead of the curve.

We like to think of ourselves as the rebels of the industry. We are fearless when it comes to challenging the status quo and produce innovative solutions that defy convention by redefining the norm, unravelling assumptions and questioning the familiar. Approaching concepts with an open mind enables us to recognize the opportunities to innovate and improve.

Strategic process led to development of the stone veneers and floors.

We aim to transform future needs into today’s strategy by modifying what we do, launching new divisions, and leveraging our existing capabilities to create new solutions. As a privately owned family business, failure is an option! Our ability to quickly adapt to emerging demands makes us agile enough to respond efficiently to the changing landscape. Our passion for innovation and our desire to influence the industry's future drive us forward and keep us motivated. We always seek to navigate beyond the horizon. It is this philosophy that enables the realization of the unimaginable.

To support our strategic momentum, our diverse divisions share knowledge to learn from the experiences of each other. Our private residence teams, yacht division and aviation experts continuously interact with our research and development team to chart the course toward feasible new offerings.

We convey our ambition, imagination and capabilities by showcasing our innovations to partners, suppliers and clients. Collaboration with others serves to create a better future. We look beyond the surface at every level because we believe there is always room for improvement. By scrutinizing data and considering the underlying drivers of trends, we generate more effective solutions that exceed the expectations of our internal and external stakeholders. It’s all about upfront risk mitigation to assure reliable strategic implementation.

F/LIST has reimagined the norm with our flexible stone veneers, we’ve redefined natural materials that morph on command and our new materials support design freedom. We literally and figuratively reshape the industry each day, which is why we developed our globalization strategy with an international network. This positions us close to resources, close to clients and enables us to support each other better.

F/LIST creates legendary products by leveraging our expertise, knowledge, and network to identify opportunities and push the boundaries to express the new norm. We blend our long heritage with future vision to craft imaginative strategy that underpins an achievable business future.

BlueSky Business Aviation News | 6th April 2023 | Issue #696